O-XUM offers carefully selected brands and products from around the globe that meet the special needs of People Of All Shades. O-XUM is an ecommerce platform where People Of All Shades can enjoy a highly personal and satisfying shopping experience.
Beyond shopping O-XUM is about building community, where People Of All Shades can share experiences and give each other support around their special beauty needs.
And in case you are curious: the name O-XUM was chosen inspired by the West-African deity Oshun who represents primordial beauty, love and sensuality. To us she is the perfect symbol of black beauty and empowerment.